MoU with ESIC to strengthen mobile esports integrity; MOONTON GAMES donates 40,000 notebooks, and more!
Welcome to another round of updates. This month, check out our top news and learn how Samsung Indonesia is leveraging Mobile Legends: Bang Bang Professional League (MPL) Indonesia to successfully position the Samsung Galaxy Series as the go-to gaming devices in the country.
Top News
Mobile Legends: Bang Bang celebrates 8th anniversary!
In honor of Mobile Legends: Bang Bang's (MLBB) 8th anniversary, this September will see MLBB's biggest rewards event of 2024! Our players will be immersed in a series of engaging in-game events and campaigns, specially designed to thank our global community for their continued support over the past eight years, and create thrilling experiences for them. The month-long festivities are packed with surprises, including a brand-new Monopoly-style event, exclusive 8th anniversary-themed rewards, and special skin giveaways!
Malaysian Prime Minister extends well-wishes to Selangor Red Giants (SRG) for the M6 World Championship
In September, Prime Minister of Malaysia, Dato' Seri Anwar bin Ibrahim met with SRG and congratulated the esports team for making history by winning the Mid Season Cup (MSC 2024), which took place in conjunction with the inaugural Esports World Cup (EWC) in Riyadh, Saudi Arabia. On his Facebook page, he praised the team for their hard work, noting their historic achievement as a source of pride for Selangor and a testament to the potential of young Malaysians in the world of esports. This recognition, along with his well wishes for SRG's continued success at the upcoming M6 World Championship in Kuala Lumpur, Malaysia, underscores increasing national support for the Malaysian esports industry.
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MPL Indonesia launches Samsung Indonesia to the forefront of the gaming and esports universe
With the rapid growth of esports in Indonesia, particularly the popularity of MLBB, Samsung Indonesia recognized a significant opportunity to position itself as a leading mobile phone brand within the gaming community. By aligning with MPL Indonesia, Samsung Indonesia aimed to not only capture the attention of Gen-Z and Millennial gamers but also establish its devices as essential tools for competitive play. This partnership provided a platform to enhance brand visibility, drive product engagement, and create unique experiences that resonate with a passionate audience.
In August 2020, Samsung Indonesia officially partnered with MPL Indonesia, marking the beginning of a transformative collaboration. This partnership resulted in several key initiatives, including the introduction of the exclusive Team Galaxy Zone at MLBB esports events, where Samsung users enjoyed premium experiences and front-row seating. The "Raja Galaxy" (King of the Galaxy) campaign was launched to draw close parallels between the Galaxy Series phones and the champions of MPL Indonesia. Furthermore, Samsung developed tailored gaming packages for MPL Indonesia fans, featuring the latest Galaxy A55 5G, effectively integrating its products into the gaming lifestyle.
The partnership has been highly successful, evolving from a standard sponsorship into a strategic alliance that has elevated both brands. Building on this success, Samsung Indonesia has come onboard, supporting the league with their flagship devices as the Official Tournament Smartphones since Season 11. As the Official Tournament Smartphone for Season 14, the Galaxy S24 Ultra continues to deliver reliable performance during tournaments, essential for supporting our professional MLBB athletes. The partnership’s longevity, extending from Season 6 to Season 16, highlights its effectiveness in building a strong brand presence within Indonesia’s esports landscape, effectively capitalizing on the initial opportunity to engage with gamers.
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Feature Stories
MOONTON GAMES and ESIC sign MoU to bolster competitive integrity in mobile esports
The partnership will see MOONTON Games work closely with the Esports Integrity Commission (ESIC) and collaborate on initiatives such as information sharing, educational campaigns, policy development, risk management, and the identification of emerging threats in the esports environment. This partnership highlights the growing importance of mobile esports and reaffirms MOONTON Games' commitment to maintaining a transparent, ethical, and competitive gaming environment.
MOONTON GAMES and DepEd donate 40,000 notebooks in Back-to-School campaign across the Philippines
In line with the new school year, MOONTON Games and Department of Education - Philippines (DepEd) launched the "Balik Eskwela" (Back-to-School) notebook distribution drive, donating over 40,000 notebooks to 159 schools in the Philippines. This partnership, formalized with DepEd through a Memorandum of Understanding (MoU), marks one of the initial campaigns in a lasting collaboration aimed at supporting students in Cavite, Laguna, Batangas, Rizal, and Quezon, with a focus on underprivileged students. MOONTON Games is committed to building meaningful partnerships with educational institutions, fostering bright futures through community events that empower the next generation of learners.
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