Malaysia's beloved animated hero, Ejen Ali, has made his debut at the M7 World Championship (M7), marking a new milestone in the ongoing collaboration between the homegrown animation and international video game company, MOONTON Games. While rooted in Malaysian storytelling, Ejen Ali's themes of courage and teamwork resonates with younger audiences across Southeast Asia. The "Cuti-Cuti MLBB Bersama Ejen Ali" campaign—which translates to “MLBB Holiday with Ejen Ali”—brings this Malaysian icon to the global stage of Mobile Legends: Bang Bang's (MLBB) flagship tournament, bridging local entertainment with the thriving global esports community. 

International video game company, MOONTON Games, has partnered with PGL to expand the European Mobile Legends: Bang Bang (MLBB) Esports ecosystem. The partnership includes the launch of the inaugural PGL MLBB Challengers, marking PGL's first MLBB tournament in the region. As one of Europe's largest esports organisations, PGL will bring the world's most popular mobile esport to a new competitive stage. With over 1.5 billion installations and 110 million monthly active users, MLBB continues to shape the global mobile gaming and esports landscape. The tournament will serve as a platform to develop emerging talent and strengthen Europe's competitive esports scene.

The world watched today (9 January) as Jakarta transformed into a living Mobile Legends: Bang Bang (MLBB) stage at the M7 Opening Ceremony! Held under the theme Rise as One, the event celebrated MLBB's rise as one of Indonesia's national sports and positioned the country as a global esports hub. MLBB now stands alongside football and badminton as one of the nation's most-loved competitive disciplines, united by a shared spirit of national pride and community. The ceremony also marked the official start of the M7 World Championship (M7), the seventh edition of MLBB's flagship tournament. Jakarta came alive in a night to remember as cultural performances, traditional music, and futuristic displays lit up the skyline.

The M7 World Championship (M7) will soar to new heights in a historic partnership with Red Bull! This milestone marks the world's leading energy drink brand's first collaboration with the M Series—Mobile Legends: Bang Bang (MLBB)'s flagship tournament. As the Official Energy Drink of M7, the partnership between international video game company, MOONTON Games, and Red Bull (product of Europe), aims to energise the MLBB Esports experience for the game's global fanbase. The collaboration will deliver entertainment experiences and activations headlined by live performances and dedicated gaming zones.

The stage is set for the M7 World Championship (M7) Swiss Stage! Boostgate Esports (BGT) and Team Zone (Z1) secured the two spots from the Wild Card Stage, completing the 16-team lineup competing for the USD 1,000,000 prize pool starting 10 January in Jakarta. The tournament kicked off on a historic note with the Wild Card becoming the most-watched in M Series history, recording 447,251 Peak Concurrent Viewers (PCV), according to Esports Charts. Set to be the largest M Series to date, the M7 brings the world's best teams home to Indonesia—the heartland of Mobile Legends: Bang Bang (MLBB) Esports—under the banner, "Let the World See Us." Hosted by international video game company MOONTON Games, the tournament aims to reinforce Indonesia's role as a leading esports hub and spotlight its rich culture on the global stage.

International video game company, MOONTON Games, has partnered with realme to launch two programmes aimed at celebrating the power of technology and storytelling in esports. The M7 World Championship (M7) will introduce the second edition of Mobile Legends: Bang Bang (MLBB) Media Championship (MMC) and debut the M7 Awards for Best Media. These initiatives will place media in the midst of MLBB's flagship tournament, as the M7 looks to crown the next world champions.