MOONTON Games, the developer and publisher of Mobile Legends: Bang Bang (MLBB), in collaboration with sponsorship analytics firm, Shikenso Analytics, has announced that the M6 World Championship (M6) generated over €115 million (~USD 129 million) in brand value for its partners. The total includes €63.4 million (~USD 71.4 million) in brand value generated across streaming platforms and €51.8 million (~USD 58.4 million) through social media exposure. In a newly released, free-to-download case study, MOONTON Games highlights how it elevated partnership value for its flagship tournament through enhanced reporting and data-driven insights with Shikenso Analytics.
MOONTON Games today announced that Magic Chess: Go Go (MCGG) will celebrate its Global Launch on 28 May 2025, bringing the free-to-play multiplayer strategy game to players around the world. The Global Launch will go live simultaneously with the start of Season 2 for select regions that gained access during the APAC Grand Launch on 21 February 2025. MCGG has quickly gained momentum since, surpassing 20 million pre-registrations to become one of the year's most popular mobile titles.
MOONTON Games has unveiled the slot allocation for a record-breaking 16 teams at the upcoming Mobile Legends: Bang Bang Women's Invitational (MWI) at 2025 Esports World Cup (EWC). This edition will feature the tournament's largest lineup yet, with newcomer regions—Africa, Mongolia, and Türkiye. Taking place from 15 to 19 July, MWI at EWC 25 will spotlight MLBB esports as a platform that champions inclusivity and empowers women esports athletes on the global stage.
MOONTON Games today unveiled the Mobile Legends: Bang Bang Professional League (MPL) Immortal Cup, a groundbreaking evolution of the iconic MPL trophy. The MPL Immortal Cup will be introduced to all seven MPLs—Cambodia, Indonesia, LATAM, Malaysia, MENA, the Philippines, and Singapore—today, marking a bold new chapter for the MPL. The new trophy follows the launch of the new Mobile Legends: Bang Bang (MLBB) logo at the M6 World Championship Grand Finals on 15 December 2024 and reaffirms MOONTON Games’ commitment to progress and innovation.
MOONTON Games officially opens the pre-registration for the newest Gothic Vampire Aesthetic Role-Playing Game (RPG), Silver and Blood. By reaching pre-registration milestones, players can unlock exciting rewards such as premium in-game currencies "Moon Tears" and "Soothing Embrace" and exclusive Special Super Rare (SSR) Vassal "Hati." Watch the first official teaser preview video here: https://www.youtube.com/watch?v=dlFPtD1Q1Ps
MOONTON Cares, the philanthropic arm of international game developer and publisher MOONTON Games, launched multiple relief operations to help earthquake victims in Myanmar. Throughout April, the organization distributed daily essentials to the affected families and partnered with Khine Hnin Wai Foundation to donate 108 million Myanmar Kyats (MMKs).