Mobile Legends: Bang Bang (MLBB), the star game of international video game company MOONTON Games, and ChipsMore!, Malaysia's iconic chocolate chip cookie brand, today announced a partnership bringing together two of the nation's favourite pastimes—gaming and snacking.

Mobile Legends: Bang Bang (MLBB) has made history at the Esports World Cup (EWC), emerging as the event's most-watched esports title for a third consecutive edition with 2.89 million PCV, according to Esports Charts. MLBB Esports now turns to Istanbul, Türkiye, with MOONTON Games today unveiling the slot allocation for the M8 World Championship (M8). The M8 is the eighth edition of the M Series, MLBB's flagship global tournament, which makes its European debut when it is held next January.

The Mobile Legends: Bang Bang Continental Championships (MCC) returns for Season 8 under the global spotlight following Team Spirit's historic breakthrough at the MLBB Mid Season Cup (MSC) at the 2026 Esports World Cup (EWC)! Reigning MCC champions, Team Spirit, lifted the MSC at EWC 26 title to become the first team outside Southeast Asia to win an official international MLBB tournament.

Mobile Legends: Bang Bang (MLBB) Philippines Esports gears up for the second half of 2026 with a strengthened competitive roadmap that connects the country's established champions and rising talents to Southeast Asia and the world.

Mobile Legends: Bang Bang Professional League (MPL) Indonesia Season 18 officially begins today, launching a new chapter for Indonesia's leading MLBB esports league as the country enters Independence Week.

Football took more than a hundred years to grow from a working-class weekend pastime into a global entertainment empire—one built on broadcast rights, star power, and civic loyalty that now moves billions of dollars a year. Mobile esports is retracing that same arc in a fraction of the time, with flagship tournaments drawing multi-million peak audiences and generating nine-figure brand value—scale once reserved for the world's biggest traditional sports and entertainment properties.