MOONTON Games celebrated a double win at The Drum Awards Marketing APAC for its partnership with luxury accessory brand, Fairrie, at the M6 World Championship (M6). Held at the Suntec Singapore Convention & Exhibition Centre, the developer and publisher of Mobile Legends: Bang Bang (MLBB) took home Gold in the Gaming category and Silver in the Partnerships or Collaboration category. The campaign stood out for redefining luxury through gaming culture and seamlessly integrating Fairrie into MLBB esports' flagship international tournament. This recognition underscores MOONTON Games' ability to connect non-endemic brands with gaming and esports through impactful partnerships.
Mobile Legends: Bang Bang Professional League (MPL) Malaysia concluded its Season 15 Regular Season with a host of new records for the league. Malaysia's longest running and most popular esports event confirmed these new milestones during the final week of its Regular Season, which took place yesterday (25 May) at the Stadium of Champions (Stadium Juara) in Bukit Kiara.
Mobile Legends: Bang Bang (MLBB) is more than a mobile game; it can jump-start a successful career. So it is proved by Justin, better known as Jess No Limit, who was featured in this year's Forbes 30 Under 30 Asia: Media, Marketing, & Advertising, as one of the region's most influential content creators in esports and gaming. This recognition highlights the 29-year-old's influence as a digital creator and entrepreneur, while showcasing the pivotal role that MLBB continues to play in shaping the creative economy, digital careers, and youth empowerment across Southeast Asia.
MOONTON Games, the developer and publisher of Mobile Legends: Bang Bang (MLBB), in collaboration with sponsorship analytics firm, Shikenso Analytics, has announced that the M6 World Championship (M6) generated over €115 million (~USD 129 million) in brand value for its partners. The total includes €63.4 million (~USD 71.4 million) in brand value generated across streaming platforms and €51.8 million (~USD 58.4 million) through social media exposure. In a newly released, free-to-download case study, MOONTON Games highlights how it elevated partnership value for its flagship tournament through enhanced reporting and data-driven insights with Shikenso Analytics.
MOONTON Games today announced that Magic Chess: Go Go (MCGG) will celebrate its Global Launch on 28 May 2025, bringing the free-to-play multiplayer strategy game to players around the world. The Global Launch will go live simultaneously with the start of Season 2 for select regions that gained access during the APAC Grand Launch on 21 February 2025. MCGG has quickly gained momentum since, surpassing 20 million pre-registrations to become one of the year's most popular mobile titles.
MOONTON Games has unveiled the slot allocation for a record-breaking 16 teams at the upcoming Mobile Legends: Bang Bang Women's Invitational (MWI) at 2025 Esports World Cup (EWC). This edition will feature the tournament's largest lineup yet, with newcomer regions—Africa, Mongolia, and Türkiye. Taking place from 15 to 19 July, MWI at EWC 25 will spotlight MLBB esports as a platform that champions inclusivity and empowers women esports athletes on the global stage.