Mobile Legends: Bang Bang (MLBB) today launches ALL IN MLBB, its global 10th Anniversary campaign honouring the players and communities that have shaped its growth and globalisation. The campaign will unfold through anniversary activities, rewards, and the MLBB Birthday Party, bringing players together offline with the game's developers.
For 10 years, MLBB and its players have grown and changed together, building identities, connections and a shared future. From school years to working life, and from a first main hero to a trusted squad, MLBB has become part of millions of personal stories. ALL IN MLBB celebrates those memories while inviting players to shape the game's next chapter together.
Today, MLBB reaches more than 1.5 billion installations and 110 million monthly active users across more than 80 countries. Its expansion has paired an accessible, free-to-play mobile experience with hyperlocal publishing, allowing local creators and communities to shape campaigns around each market.
Annual campaigns such as Golden Month bring players together through locally relevant creator content and community activities centred on the spirit of giving. ALLSTAR reimagines the in-game experience each year. From entertainment crossovers with NARUTO and THE KING OF FIGHTERS to partnerships spanning Neymar Jr, ITZY, Jollibee, Visa, and Chow Tai Fook, MLBB has connected with players through global fandoms, sport, music, and everyday consumer experiences.
Over the decade, MLBB's player-first publishing approach has also extended its universe into new genres. Mobile Legends: Adventure (MLA) and Magic Chess: Go Go (MCGG) give fans new ways to engage with familiar heroes beyond the traditional 5v5 format.
Roger Yu, Producer of MLBB at MOONTON Games, said: "MLBB's first decade demonstrates that global scale and local relevance can reinforce each other. We have kept the core game accessible while investing in creators, cultural moments, and partnerships that give communities a role in shaping the brand. This approach has enabled MLBB to grow beyond a single title into a broader entertainment ecosystem. ALL IN MLBB recognises the players who made that growth possible and reaffirms that they will remain central to our next decade."
Celebrating 10 years together with legendary rewards
As MLBB enters its 42nd season, ALL IN MLBB thanks the community with free premium rewards, exciting in-game events featuring legacy heroes Nana and Layla, new anniversary skins, and an offline birthday celebration bringing fans together with the game's developers.
ALL IN MLBB Anniversary highlights include:
10th Anniversary Celebration Pass (4 September–1 November): Earn Battle Pass EXP and unlock the new Nana Epic Skin, an Epic Skin Selection Chest and a Random Epic Skin Chest. Returning players can also claim a free Returning Anniversary Skin.
Anniversary Gala Weekend (25 September–11 October): Choose from 265 skins and earn a new animated emote, Battle Pass EXP and Premium Skin Fragments.
Layla's Stellar Gala (9 October–19 November): Play the "Starfall Breakout" mini-game for the opportunity to claim Layla's new Collector Skin. A free trial of skins and emblems will also run from 9 October to 12 November.
In October, the anniversary will culminate in the MLBB Birthday Party, an offline fan event featuring community activities, limited-edition souvenirs and a developer question-and-answer session. Players can also share their hopes for MLBB's future. More details will be announced soon.
From a mobile game to a global competitive platform
Players' journeys have also extended beyond the game. MLBB Esports has spent the past decade building pathways from grassroots play to international competition. That ecosystem has carried players onto national and multi-sport stages. MLBB returned as an official medal event for the fourth consecutive edition at the 2025 Southeast Asian Games before making its 2026 Asian Games debut. It was also selected as the first confirmed title for the inaugural Esports Nations Cup.
Its expansion beyond Asia continued with the European debuts of MSC and MWI in Paris and the upcoming M8 World Championship Finals in Istanbul, Türkiye. The M7 became the most-watched mobile esports tournament in history with 5.68 million peak concurrent viewers, while MLBB topped the Esports World Cup for a third consecutive edition with 2.89 million peak concurrent viewers in 2026.
Looking ahead, Roger added: "Moving into the next decade, the team will continue to focus on refining the gaming experience, listening to the voices of players and communities in different markets, and expanding the boundaries of MLBB through more content and gameplay; at the same time, we will keep improving the global Esports system, so that more players and competitors who love MLBB have the opportunity to move from local communities to a bigger stage. MOONTON Games will continue to walk alongside players, creators and partners around the world, allowing MLBB to continue growing in different cultures and communities, and exploring the long-term vitality of a global evergreen game."
