Malaysia's beloved animated hero, Ejen Ali, has made his debut at the M7 World Championship (M7), marking a new milestone in the ongoing collaboration between the homegrown animation and international video game company, MOONTON Games. While rooted in Malaysian storytelling, Ejen Ali's themes of courage and teamwork resonates with younger audiences across Southeast Asia. The "Cuti-Cuti MLBB Bersama Ejen Ali" campaign—which translates to “MLBB Holiday with Ejen Ali”—brings this Malaysian icon to the global stage of Mobile Legends: Bang Bang's (MLBB) flagship tournament, bridging local entertainment with the thriving global esports community. 

Timed to coincide with the school holidays and M7 festivities, the campaign saw Ejen Ali make its presence felt at the M7 opening ceremony in Jakarta. The appearance of Ejen Ali live-action characters as part of the larger celebration, that transformed the city into a living esports stage, demonstrates how entertainment properties can connect with esports enthusiasts across borders, creating meaningful cultural moments within competitive gaming. 

Exclusive Rewards for Fans 

From now until 16 January 2026, MLBB players in Malaysia and Indonesia can unlock limited-edition Ejen Ali content through in-game activities and TikTok challenges. Free rewards include exclusive emotes “Sedia!” and “Satria, Bangkit!” along with custom spawn effects that bring the Malaysian hero’s signature style into the Land of Dawn.

The M7 World Championship is the seventh edition of the M Series, bringing 22 of the world's top teams to Jakarta, Indonesia, from 3 to 25 January 2026 to compete for a USD 1 million prize pool. Beyond crowning world champions, M7 has evolved into a cultural showcase where gaming intersects with entertainment and national identity. Ejen Ali's presence underscores the tournament’s role in celebrating regional heroes on the world stage. 

Fans are encouraged to join the conversation online using the hashtags #CutiCutiMLBB, #MLBBxEjenAli, and #MobileLegendsBangBang. Ensure all in-game rewards are claimed before the 16 January 2026 deadline.