This Ramadan, MOONTON Games is giving millions of Mobile Legends: Bang Bang (MLBB) players an opportunity to turn gameplay into generosity. MLBB has committed IDR 200 million to support more than 300 children across Indonesia through its 2026 "Golden Month" campaign, running from 20 February to 15 March 2026
The funds will support children battling cancer and underprivileged youth through partnerships with three cancer foundations and one Jakarta-based orphanage. Assistance includes medical support, school supplies, basic necessities, and communal iftar programs.
This is the largest Ramadan charity initiative in MLBB Indonesia's history. In 2025, MLBB donated IDR 100 million, supporting 130 children. The 2026 commitment doubles the donation value and almost triples beneficiary reach, reflecting both the growth of the MLBB community and the platform's expanding social footprint.
From in-game actions to real-world impact
On 21 February, MLBB launched "BUKBAR Berbagi Kebaikan", an in-game initiative that converts player participation into real-world donations. Through the in-game "Berburu Kemenangan Bareng", players earn points by playing matches, watching videos, and completing in-game activities. MLBB then converts those points into donation funds, allowing millions of players to contribute to the charity pool.
This turns everyday gameplay into tangible donations during the Golden Month, mobilising millions of Indonesians during the holy month without requiring players to make a direct financial contribution. Link to the event page can be found here: https://mlbb.club/gm26
Charity livestreams rally Indonesia's MLBB community
In addition to in-game contributions, MLBB launched a series of charity livestreams featuring prominent Indonesian esports personalities and entertainers.
The first session on 21 February featured Setiawan Ade and Dean KT, who rallied their audiences through competitive matches while encouraging live donations. The momentum continued on 28 February with a second stream headlined by RRQ Hoshi's Lemon and XINNN, two of Indonesia's most recognisable MLBB figures, whose appearance drew strong fan engagement and further boosted contributions to the charity pool. Together, both streams raised IDR55,120,234 in donations, combining entertainment with collective giving.
The series culminates in a flagship celebrity showcase, "BUKBAR LIVE: Ngabuburit Wars", hosted by Opick and Syifa. The special 5v5 matches will feature M7 finalists, Nino and Hujime, from Alter Ego, alongside prominent esports personalities and creators, including Rivaldi Fatah (R7), Setiawan Ade, Markocop, Celiboy, Winona Karamoy, and Bachrul Alam. Special mystery guest stars are also set to appear, adding anticipation and encouraging fans to tune in at this link: https://mlbb.club/m/GoldenMonth
Beyond entertainment, the livestreams function as direct donation channels, turning Ramadan viewing moments into collective giving experiences. By bringing together professional players, creators, and celebrities, MLBB aims to transform community enthusiasm into tangible social impact.
Last year, MLBB collaborated with creators such as Oura Gaming and Setiawan Ade, generating approximately USD 15,000 in donations for 100 orphaned children in Jakarta. This year's initiative expands both scale and beneficiary reach.
Taking Golden Month offline: "Road to Victory" across Indonesia Beyond digital initiatives, MLBB is bringing Ramadan celebrations directly to communities through "MLBB Golden Month: Road to Victory!"
From 13 to 18 March, branded gaming trucks will travel across Jakarta, Bandung, and Surabaya, offering:
The Mabar Arena: A dedicated gaming station on the truck for fans to connect and play with fellow community members.
Victory Takjil Distribution: Delivery of takjil packages to commuters and residents in high-traffic areas.
Pop-up Challenges: Quick-fire fun activity sessions with exclusive MLBB rewards for participants.
The activation blends competitive gaming culture with Ramadan's values of generosity and togetherness.
A Celebration Rooted in Ramadan Values
Golden Month has become one of MLBB Indonesia's annual signature initiatives. Beyond gameplay content, it reflects the platform's growing social footprint in one of its largest markets. In Indonesia, where MLBB has evolved into a mainstream competitive title and community platform, Golden Month reflects how the game intersects with culture and national moments.
"Indonesia is the heart of MLBB", said Adhitya Pratama, Senior Marketing Manager, MOONTON Indonesia. "Every day, we see how passionate our community is in-game. During Ramadan, we want that same passion to create real impact for children who need support the most."
The 2026 campaign concludes with donation disbursement to partner foundations at the end of the program period.
Know more about Golden Month through MOONTON Games' official LinkedIn, website, and official MLBB social media channels, Facebook, Instagram, TikTok, X, and YouTube. Download MLBB via the App Store and Play Store.
