Mobile Legends: Bang Bang (MLBB), the star game of international video game company MOONTON Games, and ChipsMore!, Malaysia's iconic chocolate chip cookie brand, today announced a partnership bringing together two of the nation's favourite pastimes—gaming and snacking.
The partnership kicks off with ChipsMore! Win More, a 13-week campaign running from 1 September to 30 November 2026. Participants can take part in weekly challenges, join roadshows and university engagements, and get a taste of competitive play through the inaugural ChipsMore! x MLBB Win More Tournament 2026.
The partnership connects ChipsMore!, a brand built around fun, with one of Malaysia's largest gaming communities. ChipsMore! Win More brings that connection to life by celebrating the excitement of every win—big or small—and rewarding the moments that keep millions of players coming back for more.
Jeffery Chan, Publishing Lead - Business Development and Campus Marketing at MOONTON Games, said: "MLBB has been part of everyday life for millions of Malaysians. With our 10th anniversary celebrations also kicking off this September, the timing of a campaign built around their everyday wins could not be better. We are excited to work with ChipsMore! and celebrate the Malaysian community that has grown with us over the past decade."
Consumers who purchase at least RM8 worth of ChipsMore! products can join weekly Win More Challenges and register for the ChipsMore! x MLBB Win More Tournament 2026 via ChipsMore!'s official WhatsApp channel. Throughout the campaign, participants will have the chance to win a share of one million Diamonds, MLBB's premium in-game currency.
Put your MLBB squad to the test!
For MLBB-enthusiasts ready to take their usual squad into competition, the inaugural ChipsMore! x MLBB Win More Tournament 2026 offers the chance to experience the thrill of MLBB Esports firsthand. Designed for Malaysia's everyday gamers, the tournament invites teams to put their skills and teamwork to the test in an organised competitive setting.
More details on the tournament, registration, and terms and conditions are available on the ChipsMoreMY Facebook and Instagram pages.
See Mei Sin, Marketing Director (Malaysia, Singapore, and AMEA Exports), Mondelez International, shared: "ChipsMore! has long been about piling on the fun, and we are always looking for ways to amplify the experience of our consumers—not just with the brand, but in their everyday lives. One area where our consumers are deeply passionate is gaming, and this partnership with MLBB is a natural fit. A snack that piles on the fun, paired with a game that lets you win more—together, we want to maximise the excitement and fun of every gaming moment for Malaysians.”
ChipsMore! Win More hits the road
ChipsMore! Win More will also head to major retailers and universities throughout September and October, bringing ChipsMore! and MLBB closer to consumers through interactive, in-person experiences that bring gaming, snacking and shared moments of fun together.
Learn more about ChipsMore! Win More on the ChipsMoreMY Facebook and Instagram pages, and the MLBB Instagram page.
