MPL Singapore upsizes McDonald's partnership, *SCAPE debuts as Youth Partner for Season 7

MPL SG Partners McDonald's, SCAPE, OSIM.png

SINGAPORE, 18 April – Mobile Legends: Bang Bang Professional League (MPL) Singapore has unveiled *SCAPE as a new partner for Season 7! Jointly organised by MOONTON Games and Zenway Productions, the nation's only esports league announced that the Season 7 Playoffs – held from 14 to 16 June – will be hosted at *SCAPE's revamped entertainment and lifestyle venue. The Playoffs will be the first-ever esports event hosted at the venue since the refresh commenced in 2022. As Youth Partner, *SCAPE will lend its expertise in youth and leadership development to host various offline activations and programmes during the Playoffs. The Playoffs will see eight teams vye for the lion's share of the SGD 100,000 prize pool and a coveted slot at the Esports World Cup in Riyadh, Saudi Arabia.

Additionally, McDonald's Singapore has supersized its partnership with MPL Singapore, returning as Presenting Sponsor for Seasons 7 and 8. OSIM continues its longstanding partnership as a Partner in Esports, now in its fifth season. 

Daniel Chew, Head of Esports for Singapore at MOONTON Games, said: "After an all-time high viewership during MPL Singapore Season 6, we are pushing onwards and upwards for 2024 and are excited to see what we can achieve with our partners. The commitment of McDonald's for the next two seasons enables exciting activations throughout the year. We also welcome *SCAPE as a new venue partner and hope to work together with them on programmes that give back to the next generation of gamers. After five seasons of partnership, OSIM is back for more esports exhilaration. These are exciting brands that resonate well with our target audience and together, we want to push the boundaries of esports in Singapore." 

Lee Jian Ming, Managing Director and Founder of Zenway Productions, said: "We're thrilled to continue this successful partnership with MOONTON Games for MPL Singapore. Since joining forces in Season 4, we've witnessed record viewership and experienced the passion that the community holds for the league. Extending this collaboration for MPL Singapore Season 7 and beyond allows us to further elevate the league to as an exciting platform for our talented players while building a more holistic and sustainable local esports ecosystem." 

Presenting Sponsor, McDonald's Singapore, renews for MPL Singapore Seasons 7 and 8 

Following the successful partnership during MPL Singapore Season 6, which saw enthusiastic participation from delighted fans, McDonald's Singapore will return as a Presenting Sponsor for the upcoming seasons. The partnership underscores the shared commitment to nurturing the local esports community. Eagle-eyed fans will be lovin' it when they see the iconic Golden Arches that will grace the MPL Singapore battle map. This exciting addition, coupled with a McDonald's-themed trophy and various cross-platform marketing activities, promises an immersive experience for fans to enjoy throughout the season. 

Drina Chee, Senior Director of Marketing and Digital Customer Experience, McDonald’s Singapore, said: "Our partnership with MPL Singapore for the next two seasons is redefining the gaming experience for esports audiences and McDonald’s superfans. We're thrilled to heighten the excitement by bringing our fan favourites like Chicken McCrispy® to Singapore’s esports ecosystem." 

*SCAPE forges first-ever partnership with MPL Singapore 

This first-time partnership underscores a joint dedication to advancing youth-oriented programmes and initiatives. With the support of *SCAPE, MPL Singapore will feature offline activations within the vibrant and bustling Orchard district to host the Playoffs between 14 to 16 June to engage with the youth in alignment with the organisation's role as a hub for fostering young talent. 

Ms Ivy Lim, Executive Director of *SCAPE, said: “*SCAPE is thrilled to partner with MPL Singapore, the premier professional esports league in Singapore that showcases the nation's top gaming talent. Through this strategic alliance, we aim to harness MPL Singapore's vibrant esports ecosystem to unlock boundless possibilities for aspiring young Singaporean players and content creators to turn their passion into professional careers. By collaborating with *SCAPE's programmes such as Re:Play and Creator Residency, we will be able to offer exclusive opportunities for youths interested in exploring dynamic career pathways within the gaming and creative industries.” 

Ms Cheryl Ang, Marketing Manager of OSIM, said: "OSIM is thrilled to join MPL Singapore once more, offering players the ultimate seat and rejuvenation oasis between battles. With comfort as our cornerstone, performance knows no bounds. Using this opportunity to introduce our latest gaming companion - the OSIM uSqueez Arm Portable Hand Massager, which unlocks portable options to amplify finger and hand mobility. This ensures that all players are at their peak performance and that the gaming experience is elevated." 

MPL Singapore Season 7: Regular Season and Playoffs information 

MPL Singapore Season 7 will run from 4 to 25 May (Regular Season) and 14 to 16 June (Playoffs), pitting top local teams against each other as they battle it out for the SGD 100,000 prize pool. The champion team will also represent the nation at the MLBB Mid Season Cup (MSC) 2024 in Ridyah, Saudi Arabia, as they eye a share of the USD 3,000,000 (SGD 4,000,000~) prize pool.