KUALA LUMPUR, MALAYSIA, 28 October – MOONTON Games, developer and publisher of Mobile Legends: Bang Bang (MLBB), and Fairrie, a Gen-Z jewellery and watch brand dedicated to gaming and esports, have jointly unveiled a two-year partnership in support of the MLBB M Series tournaments. Fairrie comes onboard as Partner in Esports for the upcoming M6 World Championship and will extend their support through to the M7 World Championship.
The M Series tournaments are the pinnacle of MLBB esports and rank among the world's top esports events, with the M5 World Championship drawing 5.06M Peak Concurrent Viewers (PCV), according to Esports Charts.
The partnership will launch exclusive jewellery and watch collections inspired by the game's rich lore, enabling fans and esports athletes to don accessories that embody their MLBB identities. Fairrie will celebrate the eventual M6 World Champions by presenting them with Champions Medals, Champions Rings, and the limited-edition M Series Swiss-made watches – the Fairrie M6 Dreamwatch.
This marks the first time in M Series history that Champions Rings will be awarded alongside the Champions Medals. The Champions Medals will represent the six MLBB hero roles – Mage, Marksman, Assassin, Tank, Fighter, and Support – adorned with rare gemstones and a dragon motif symbolising MLBB's Mythic rank. The Champions Rings will feature a removable M Series crown, with a customised, team-specific crown in recognition of the eventual M6 World Champion team. The runner-up team will also be honoured with the Fairrie M6 Dreamwatches to commemorate their tournament journey.
The partnership will also see Fairrie produce three exclusive MLBB-themed collections for fans – MLBB Mythic, Miya Moonlight, and Zhuxin Fairrie Tale – in celebration of the M6 World Championship, which will be held in Kuala Lumpur, Malaysia. From November 2024 to January 2026, the collections will be available for online purchase on their website or via TikTok Shop. In addition, physical sales will take place during the M6 World Championship in Kuala Lumpur, Malaysia, at the IOI Grand Exhibition & Convention Center and the Axiata Arena Bukit Jalil.
The MLBB Mythic Collection features the limited-edition Swiss-made Fairrie M6 Dreamwatch, with the iconic M Series logo as a reminder to wearers that it's 'Time to Dream'. This collection includes pendants, rings, bracelets, and collectibles inspired by official mascot, Fairrieland Zuzu Dragon, and MLBB's six hero roles. Available exclusively to players ranked Mythic and above, the collection allows highly skilled players to showcase their in-game achievements in the real world, reflecting their journey from the game to reality.
The jewellery collections, inspired by popular MLBB heroes Miya and Zhuxin, will reflect their rich backstories and in-game abilities. The Miya Moonlight Collection draws inspiration from her iconic celestial-themed bow and arrows. Impressively, the collection is also fully luminous and boasts a bright saturated blue when worn in the dark. Meanwhile, the Zhuxin Fairrie Tale Collection is sprinkled with Fairrie Dreamstone, a precious black spinel gemstone associated with dreams coming true. The collection tells Zhuxin's unique story in six chapters, through the composition of pink and black gemstones as well as Zhuxin-themed motifs such as butterflies, flowers, and the character's iconic lantern.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: "We are excited to partner Fairrie to elevate the MLBB experience for our community. This partnership opens new avenues for creativity and self-expression, allowing players to carry a piece of the game with them. The exclusive accessory lines aim to create a lasting impact that extends beyond the game, fostering a sense of belonging and pride among our gaming and esports communities."
Oran Rochrungrangsee, Chairman of Fairrie, said: "We are thrilled to partner with MOONTON Games and bring the vibrant world of MLBB into the realm of fashion. This collaboration allows us to craft meaningful pieces, strengthen our commitment to connecting with MLBB gaming and esports fans, and importantly, spotlight the creativity of young artists on a global scale. We believe that by merging artistry and fashion with gaming culture, we can inspire greater self-expression among players, making their gaming journey even more personal and memorable."
The partnership between MOONTON Games and Fairrie was formalised at the MLBB Malaysia Creator Awards Ceremony 2024 on 27 October. The awards ceremony took place at the prestigious Le Méridien Petaling Jaya Hotel in Kuala Lumpur, Malaysia, to celebrate the contributions of top MLBB content creators, business partners, agencies, and media representatives to the growth of the MLBB Malaysia ecosystem. At the ceremony, Fairrie served as the Official Prize Sponsor, presenting the Fairrie M6 Dreamwatches to celebrate the award recipients.
