MOONTON Games, international developer and publisher behind Mobile Legends: Bang Bang (MLBB), has joined forces with German tech leader, Shikenso Analytics, to enhance sponsorship insights for the M6 World Championship.
The M Series tournaments represent the pinnacle of MLBB esports and stand amongst the world's most popular esports events. Building on the M5 World Championship's 5.06 million Peak Concurrent Viewership (PCV), MOONTON Games is advancing its sponsorship tracking with Shinkenso's AI-powered analytics that enable precise media valuation, exposure measurement, and actionable insights across digital and social platforms.
The M6 World Championship features the world's best esports teams vying for a USD 1 million prize pool and is supported by partners such as Qiddiya, ASUS Republic of Gamers (ROG), Fairrie, Hello Panda, and Secretlab. With sponsorships now a cornerstone of esports, MOONTON Games will leverage its partnership with Shikenso Analytics to elevate sponsorship opportunities, maximise tournament value, and unlock new avenues for partner success.
Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, said: "With Shikenso Analytics' expertise in data and analytics, we are ensuring that every brand moment, from livestreams to social media posts, is measured and valued with precision. We're privileged to have dedicated partners who believe in our vision and product, and as that continues to grow, it's also important that we accurately track and measure the value we are generating together. Shikenso helps us track sponsor value by analysing livestream metrics and on-screen advertising placement, ensuring we measure the impact of our partnerships accurately. Beyond this, Shikenso helps us optimise our sponsorship proposition by identifying the most effective channels, allowing us to expand high-performing segments and maximise partner visibility."
Revolutionising sponsorship in esports
Shikenso's advanced computer vision technology and AI-driven data insights allow for accurate tracking of brand visibility across live broadcasts and social media channels. With an always-on dashboard, MOONTON Games will enhance its commercial capabilities and solidify its leadership in the mobile gaming and esports sectors.
Benedikt Becker, Marketing Director at Shikenso Analytics, said: "MOONTON Games continues to set the gold standard in esports, combining innovation with a deep understanding of its audience. Partnering with them for the M6 World Championship is an exciting opportunity for us to support their vision of delivering value to their partners and audience. We look forward to supporting their continued growth and success in the esports ecosystem."
