Mobile Legends: Bang Bang (MLBB) is more than a mobile game; it can jump-start a successful career. So it is proved by Justin, better known as Jess No Limit, who was featured in this year's Forbes 30 Under 30 Asia: Media, Marketing, & Advertising, as one of the region's most influential content creators in esports and gaming. This recognition highlights the 29-year-old's influence as a digital creator and entrepreneur, while showcasing the pivotal role that MLBB continues to play in shaping the creative economy, digital careers, and youth empowerment across Southeast Asia.
Justin rose to fame through MLBB, one of the world's most popular mobile Multiplayer Online Battle Arena (MOBA) games. The legendary MLBB Professional League (MPL) Indonesia esports athlete pursued a full-time career in content creation after retiring from the competitive scene in 2019. His content about mobile games and vlogs have since surpassed 6.7 billion views on YouTube alone, where he has more than 54 million subscribers, making him Southeast Asia's most-subscribed YouTuber.
Rana Annisa Fahmi, KOL Lead for Indonesia at MOONTON Games, said: "Justin's journey from gamer to digital mogul reflects how MLBB empowers youth to dream big, create boldly, and thrive in the digital economy. We're overjoyed to see one of our community’s most inspiring figures receive international recognition from Forbes. Congratulations Justin! May you continue to inspire and touch lives."
Justin said: "I am very grateful to be selected for the Forbes 30 Under 30 Asia. This is a great achievement and a great honour for me. A huge thank you to MLBB for being an important first step and foundation in my career journey. Playing MLBB has not only taught me the importance of never giving up, but also shaped the way of thinking strategically, collaboratively, and innovatively. Without the MLBB community and the incredible support of MOONTON Games, this achievement may never have happened. I hope this story can be an inspiration for many young players out there, that big dreams can be achieved with strong determination and hard work. Let's continue to grow, develop, and achieve victory together both in the Land of Dawn and in real life. Thank you, MLBB!"
Justin's recognition by Forbes reflects a broader movement of youth using digital platforms, mobile gaming, and esports to invent new career paths and models, inspire entrepreneurship, and boost the digital economy. His is also one of many success stories rooted in the MLBB community. MLBB has more than 1.5 billion installations and 110 million active monthly users worldwide, as well as having an expansive global esports presence, creating sustainable career pathways such as professional athletes, shoutcasters, event organisers. The upcoming Mid Season Cup (MSC) and MLBB Women's Invitation (MWI) at 2025 Esports World Cup (EWC) will feature a combined prize pool of USD 3.5 million.
MOONTON Games remains committed to expanding its MLBB ecosystem with initiatives such as MLBB Esports, MOONTON Cares, and government cooperatives—to build a future where young gamers can lead, innovate, and succeed.
