Mobile Legends: Bang Bang (MLBB) celebrated 10 years of growing alongside Filipino players, communities, creators, and esports talent through a four-day flagship activation at Market! Market! in Bonifacio Global City from 8 to 11 October.
The celebration underscored the Philippines' importance to MLBB's journey from a game rooted in Southeast Asia to a global gaming and esports platform. As part of the global ALL IN MLBB anniversary campaign, it brought together the communities that have made MLBB part of how Filipinos connect, compete, create, and share memories—and looked ahead to the game's next chapter with them.
From its Southeast Asian roots, MLBB has grown into a global game and esports platform with more than 1.5 billion installations and 110 million monthly active users across more than 80 countries. Its global growth reflects a player-first approach: listening to the experiences, interests, and cultural references that make each community distinct.
In the Philippines, MLBB has become part of how players connect with friends, build squads, follow esports, express their identities, and create shared memories. Heroes such as Lapu-Lapu and Paquito—the latter inspired by Filipino boxing icon Manny Pacquiao—have given players familiar points of connection within the Land of Dawn. More recently, MLBB has brought Filipino pop culture and everyday experiences into the game through collaborations with the SexBomb Girls and Jollibee.
Jay Wang, Head of Publishing, Philippines, at MOONTON Games, said: "For 10 years, MLBB has grown with its players, and the Philippines has been an important part of that journey. This celebration is our thank-you to the Filipino community—for the passion, creativity, and connections they have brought to MLBB. As we look ahead, we want to continue creating experiences that give players new ways to connect, compete, and make memories together."
The Filipino community gathers at Market! Market!, Taguig, to celebrate MLBB's 10th Anniversary alongside the game developers
The flagship anniversary celebration brought this community spirit into the physical world, giving players, creators, cosplayers, esports personalities, and casual fans a space to celebrate together. Across four days at Market! Market!, Bonifacio Global City, Taguig City, the MLBB community took part in anniversary-themed activities, tournaments, talent appearances, creator content, and community experiences.
Featured personalities included MLBB Professional League (MPL) players Karl Gabriel "KarlTzy" Nepomuceno and Cyric "Kingkong" Perez; MPL caster Caisam "Wolf" Nopueto; content creators Shaira and Fuego Gaming; and actress and cosplayer Myrtle Sarrosa. The celebration also featured a special performance paying tribute to the Philippines’ vibrant dance traditions, bringing a distinctly Filipino energy to the anniversary stage.
Filipina actress, cosplayer, and avid MLBB gamer Myrtle Sarrosa brings Layla from the Land of Dawn to life at MLBB's 10th Anniversary celebration in the Philippines.
Myrtle Sarrosa, Filipina actress, cosplayer, and avid MLBB gamer, said: "Celebrating 10 years of MLBB feels incredibly special, especially here in the Philippines where the game has become such a huge part of our gaming culture. For me, MLBB has always been more than just a game—it's a community that has brought so many Filipinos together, from casual players and content creators to fans of esports. I'm really grateful to have been part of that journey through the years as a streamer and cosplayer, and I’m excited to see where MLBB takes the Filipino gaming community next. Thank you, MLBB, for the many memories! To more decades of fun!"
Filipino's vibrant culture takes centre stage at MLBB's 10th Anniversary event in the Philippines.
During the four-day celebration, fans experienced Filipino culture through a special performance paying tribute to the country’s vibrant dance traditions and activities such as #LibreNiMLBB, inspired by the Filipino tradition of treating loved ones and friends to food. Participants also received limited-edition 10th Anniversary merchandise and loot bags.
Fans share a #LibreNiMLBB moment at MLBB's 10th Anniversary celebration, inspired by the Filipino tradition of treating loved ones and friends to food.
Beyond the venue, the MLBB 10th Anniversary Parade Truck travelled across key Metro Manila areas, bringing the celebration directly to communities ahead of and alongside the Market! Market! activation.
Designed as a mobile visual spectacle, the truck transformed from day to night and served as a photo and check-in installation for players and the public. At designated stops, fans participated in anniversary activities, took photos, met featured talents and cosplayers, and created content with the wider MLBB community.
